Best Email Marketing Software – send bulk email gmail

Best Email Marketing Tools (2)

If you are looking for the email marketing software which will be the best fit for your Business i.e, sending gmail bulk email, analytics and reporting, segmentation, etc  among so many options, then you are absolutely at the right place. After going through this article you will be clear in your mind which one to go ahead.

Before selecting any email marketing service, we have to be clear in mind what all services do I need amongst so many of them, like-

  • Do I need signup forms so that I can grow my email list
  • Do I need to send mass emails, like doing gmail mass mailing or sending emails in bulk on any other email client
  • Do I need to send special targeted emails 
  • Do I need automation for my emails
  • Do I need CRM as well to manage all my customers in one place
  • Do I just need to send them emails or I also want to send them personalized SMS
  • Do I need to chatbot which will automatically welcome my customers

So now once you have an idea of what your requirements are, here are some key features which a good email marketing software should posses –


 It allows you to create and customize templates by just DRAG & DROP which are fully responsive (which can be opened in Mobile/Tablet/PC and look good on all of them). With it you can also create custom email newsletters and design it as per your requirements. These softwares will also prebuilt templates which you can use and customize them as per your needs and send them to your customers.
visual editor


It should allow you to automate your email workflows like if some X action is performed by user then this email should be sent and if user selects Y then the other email should get sent. With these automations you can A/B test any part of your email be it subject line or button color change. 

Email Automation


It basically means sharing of data between 2 platforms. For eg: lets take example of Shopify, so what you want as an email marketer is that you email sending platform should be able to integrate with Shopify and you can send emails to your customers from your email sending platform automatically rather than manually importing your customers data.



Segmentation is the division of email subscribers into smaller segments based on set criteria. Typically, segmentation is used as a personalization tactic to deliver more relevant email marketing to subscribers based on their geographic location, interests, purchase history, and much more.



Email Marketing metrics typically include Clickthrough Rate, Conversion Rate, Bounce Rate, List Growth Rate, Email Sharing/Forwarding Rate, Overall ROI,Open Rate, Unsubscribe Rate, etc.


The CANSPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.The law makes no exception for business-to-business email.

Also, one more thing to make sure they offer priority or fast customer support to you so that if you face any issues you can contact them and get the resolution asap.

After going through countless softwares which does email marketing, here is the list we have prepared of best email marketing softwares available in the industry and all of these softwares follows guidelines mentioned above.

If you directly want to know about top email marketing software list without going through details of each of them, you can have a look at Top 10 Email Marketing Software List- Quick Read on our website, else you can continue reading this.

arrow icon AWEBER

Aweber is one of the oldest and easy to use software in the industry. Its very easy to use and they have very good Email Deliverability (Ability to deliver email to recipients inbox). They offer 24×7 customer support, and they have won quite a few awards for providing quality customer service. They have really good App store for integrations in which you can connect you Aweber account to other platforms to run your email marketing campaign.

aweber awards

They have almost all features which a good email service provider should have and they are pretty affordable as well in terms of features and services they provide. Their pricing is based on the Number of Subscribers you have. They also have a free plan for upto 500 subscribers and in that plan only you can do segmentation, build beautiful and intuitive landing pages, list building, create and send newsletters and check analytics, but you cannot remove AWeber Branding from emails.

They also have a Pro plan, in which you can have Unlimited subscribers and you can send Unlimited emails. You will have all the features of free plan plus creating custom segments, better analytics, you can remove AWeber branding in that and much more. Once you upgrade to pro plan then you can send bulk email to your lists, while in free plan you can send 3000 emails per month.

Here is AWeber pricing plan overview for various tiers:

aweber pricing

For More than 25,000+ subscribers, contact them or call them at 1-877-293-2371  


Constant Contact is fairly simple and easy to use email marketing software. They have pretty good UI and as a user you won’t be having any trouble in navigating through their workflows. You can do all the email marketing stuff and you can send unlimited emails in both of their plans and pricing will vary depending on contacts you have. It can be great choice of bulk email sender software.

They have really good phone & chat support in all plans. You can also create, promote & manage events easily with their eventbrite integration. They have a good marketplace for apps which you can integrate with constant contact.

They also offer 60 days free trial, so you can probably try and see how its going for you with constant contact. Constant Contact have 2 paid plans – Email & Email plus starting at 20$/mo and 45$/mo respectively.


  • 0 – 500 Subscribers — Starting at $20 per month
  • 501 – 2,500 Subscribers — Starting at $45 per month
  • 2,501 – 5,000 Subscribers — Starting at $65 per month
  • 5,001 – 10,000 Subscribers — Starting at $95 per month

Email Plus

  • 0 – 500 Subscribers — Starting at $45 per month
  • 501 – 2,500 Subscribers — Starting at $70 per month
  • 2,501 – 5,000 Subscribers — Starting at $95 per month
  • 5,001 – 10,000 Subscribers — Starting at $125 per month

In Email Plus plan you can create customizable popup forms, surveys, polls, coupons, better email automation and much more. So if you are a small business or just starting out then you can start with Email plan and then as per your business requirement you can upgrade to Email plus.

arrow icon ActiveCampaign

ActiveCampaign is the all in 1 platform whether its email marketing, crm, advance reporting or sms marketing. On ActiveCampaign you can create and send emails or newsletters, custom signup forms, segmentation, marketing automation, email autoresponders, split testing, advance analytics reporting and much more. ActiveCampaign also lets you add chatbot to your websites.

ActiveCampaign integration has pretty good integration channels with other platforms. They offer free migration with quality support whenever you need and training session every month. You can do unlimited emails and also automate email sending process.

activecampaign rating

They have their pricing plans segmented into 4 segments with Lite plan starts at just 15$/mo for upto 500 contacts.

  • 500 contacts ➜  $15 per month
  • 1,000 contacts ➜  $29 per month
  • 2,500 contacts  ➜  $49 per month
  • 5,000 contacts ➜  $89 per month
  • 10,000 contacts ➜  $139 per month
  • 25,000 contacts ➜  $225 per month
  • 50,000 contacts ➜  $345 per month
Plus plan starts at 70$/mo with features including SMS marketing, contact scoring and many more
  • 1,000 contacts   $70 per month
  • 2,500 contacts  $125 per month
  • 5,000 contacts  $169 per month
  • 10,000 contacts  $249 per month
  • 25,000 contacts  $339 per month
Professional Plan
  • 2,500 contacts  $159 per month
  • 5,000 contacts  $239 per month
  • 10,000 contacts ➜ $349 per month
  • 25,000 contacts  $599 per month
Enterprise Plan
  • 2,500 contacts  $279 per month
  • 5,000 contacts  $449 per month
  • 10,000 contacts  $499 per month
For more requirements or support you can contact ActiveCampaign

arrow icon MailChimp

Mailchimp is pretty good option for beginners. In their free plan they offer upto 2000 contacts and upto 12,000 emails per month. They also offer signup forms, marketing crm, 1 step automations, email templates and much more. If you are just starting out building your email list then it can be good choice. In their other paid plans you do advanced segmentation, landing pages, priority customer support via  phone/chat/email.

The Free plan includes up to 2,000 contacts across all audiences in your account, and up to 10,000 email sends per month. In any 24-hour period, you can send up to 2,000 emails.

Essentials — Starting at $9.99 per month for 500 contacts.

  • Up to 50,000 contacts
  • 3 audiences
  • Access to all Mailchimp templates
  • A/B testing
  • Custom branding
  • 24/7 support
The starting price includes 500 contacts, and the price increases with your contact count. With the Essentials plan, you can store up to 50,000 contacts. Your monthly send limit is 10 times your maximum contact count.

Standard — Starting at $14.99 per month for 500 contacts

  • Up to 100,000 contacts
  • 5 audiences
  • Event-based automation
  • Retargeting capability
  • Custom templates
  • Advanced insights
The base price includes 500 contacts, and the price increases with your contact count. With the Standard plan, you can store up to 100,000 contacts. The monthly send limit is 12 times your maximum contact count.

Premium — Starting at $299 per month for 10,000 contacts

  • Up to 200,000 contacts
  • Unlimited audiences
  • Advanced segmentation
  • Multivariate tests
  • Phone support

The base price includes 10,000 contacts, and the price increases with your contact count. With the Premium plan, you can store up to 200,000 contacts. The monthly send limit is 15 times your maximum contact count. If you want to store more than 200,000 contacts, you can contact mailchimp

arrow icon GetResponse

GetResponse is unique email service provider, where you can not just do your email marketing but also host webinars, create signup forms, automate your marketing campaigns very easily. It’s a very reputed platform and used by many big and small brands across the globe.
getresponse users

Doing Marketing Automation is very easy on this platform and you can also set autoresponders to your emails.

GetResponse offers 30 days free trial where you can add upto 100 contacts and do all stuff regarding email marketing, webinars are limited to 10 people and GetResponse logo gets added to every message. GetReponse pricing is based on list size and features, as your list size grows pricing will vary.

Basic — Starting at $15 per month for 1000 contacts

  • Autoresponders
  • Unlimited landing pages
  • 1 sales funnel
  • Unlimited lead funnels
  • Sell e-products
  • Maximum list size: 100,000

Plus — Starting at $49 per month for 1000 contacts

  • Automation builder with 5 workflows
  • 5 sales funnels
  • Contact scoring capability
  • Webinars with up to 100 attendees
  • CRM software
  • Maximum list size: 100,000

Professional — Starting at $99 per month for 1000 contacts

  • Automation builder with unlimited workflows
  • Paid webinars with up to 300 attendees
  • Unlimited sales funnels
  • Unlimited webinar funnels
  • Maximum list size: 100,000

Max (Personalized & Flexible) – You can contact them and get quote as per your requirement

arrow icon Omnisend

Omnisend is all in one ecommerce marketing platform and  lets you handle multiple channels of marketing – email, sms, web push notifications, Facebook retargeting, google retargeting in 1 place. You can create beautiful campaigns, integrate them with other platforms like shopify, woocommerce, etc. You can automate your email marketing campaigns, sms marketing campaigns and you get options to select from templates they provide for both email marketing templates and sms marketing templates.

sms marketing omnisend

You can grow your audience with their omnisend exit intent popup, landing pages, other forms and with their advanced analytics and reporting you can take fruitful decisions for your business. You can combine email marketing with other channels of marketing at omnisend and generate more revenue and sales for your business.

Omnisend offers both premium and freemium plans for their users. Omnisend pricing plans are based on number of contacts you have alongside features you are going to need for your business. As your contacts increase prices of respective plan will go up.

Here is the pricing of their plans for upto 500 contacts:

Standard — $16 per month

  • Up to 15,000 emails / month
  • Email campaigns
  • Signup forms, boxes, and pop ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support

Pro — $99 per month

  • Up to 15,000 emails / month
  • $80 in free SMS credits / month
  • Email campaigns
  • Signup forms, boxes, and pop ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support
  • Web push notifications
  • Facebook custom audiences
  • Google Customer Match
  • Priority support
  • Advanced reporting

Enterprise — Custom pricing

  • Unlimited emails
  • Free SMS credits
  • Email campaigns
  • Signup forms, boxes, and pop ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support
  • Web push notifications
  • Facebook custom audiences
  • Google Customer Match
  • Priority support
  • Advanced reporting
  • Email migration
  • Dedicated account manager
  • Deliverability support
  • Custom IP address
You can contact omnisend for your custom pricing.
Omnisend offers significant discount on their annual plans to their customers. They also offer free plan in which you can send 15,000 emails per month, create email campaigns, website tracking with live view and customer profiles, create upto 5 segments of your customers.


Based on our research and experience, here is our quick list which would be the best email marketing software for your business in 2021 and onward. All these softwares have stuff needed for email marketing but in some aspects one software is better than other in some aspects.
  • AWEBER: If your business needs to send a lot of emails and have to integrate with other platforms a lot, then its pretty good option and its very affordable as well.
  • OMNISEND:  Best if you want to add more personalize experience to your emails/sms of your customers.
  • GETRESPONSE:  Best if you want to automate process of lead generation or want to host webinars/ events.
  • ACTIVECAMPAIGN: Best sales crm with everything you need for email and sms marketing
  • CONSTANT CONTACT: Very easy to use because of their intuitive UI, so going to very easy navigating around it.
  • MAILCHIMP: Good option for startups since they offer free contact storage upto 2000 contacts.
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